Tom Cross is a Sports Psychologist working in elite sport and FTSE Top 100 businesses. He draws on his experience as a global business executive coach, consultant, facilitator and trainer and an Olympic sports psychologist to enable his clients to deliver more aware, impactful and consistent versions of themselves. He knows what it takes to deliver at the highest level and has supported teams and individuals in achieving podium success in business and sports.
Tom qualified as a Sports Psychologist in 2007 and worked for the English Institute of Sport (EIS). He spent 6 years with the Great Britain woman’s hockey team and supported them at various competitions including the London 2012 Olympics (Bronze Medal), 2 World Cups and 2 Commonwealth Games. While at the EIS he also worked for England Rugby and Great Britain Wheelchair Rugby. Tom has extensive experience working in football, golf and tennis, where he has coached juniors in the top 50 and worked with players transitioning from junior to senior ranks especially.
He is now Director of Awaremind Performance Consultancy and works in both Business and Sport. Awaremind has worked with companies and teams such as Bank of America Merrill Lynch, Foreign and Commonwealth Office, Travel Places, the England Blind Football Team, Crystal Palace Football Club and London Irish Rugby Football Club. He his currently in his fourth season with Sussex County Cricket Club and is also a UK Sport endorsed coach mentor for Olympic and Paralympic coaches focusing on Pyeongchang in 2018 and Tokyo 2020.
Tom has also worked globally as an associate consultant in business as a trainer, executive coach and facilitator for the past 6 years. He has worked in a cross-section of industries around the World. These have included companies such as Heineken, Standard Life Investments, Molson Coors, British Telecom, Vodafone, Sainsbury’s, Mandara Capital, Civil Service Learning (UK Government), Commerzbank and Macmillan Cancer Support.
Through working with business and sports leaders and coaches on a day-to-day basis, Tom is immersed in the world of coaching and leadership. He understands how leaders must adapt and change their style in relation to the context they are working in. Tom is passionate about coaching and its integral role in team and organisational effectiveness and well-being.
Tom has a strong interest in mental resilience. He utilises his background working in elite sport to help clients understand and develop their ability to perform under pressure and fulfill their potential. He is especially interested in increasing people’s awareness of their personal resources and their capability to employ them when needed.
Lastly developing high performing teams is a passion of his. He was part of the only team (GB Women’s Hockey) to medal at the London 2012 Olympic Games. This experience coupled with the numerous business and other sporting teams he’s worked with and within has provided a robust understanding of what it takes to work effectively and implement processes that support the development of a high performing team.
Tom is a British Psychological Society (BPS) Associate Fellow and Chartered Sports and Exercise Psychologist and a Registered Practitioner Psychologist with the Health Care Professions Council in the United Kingdom.